Coca-Cola Goes to War

September 15, 2016

5:30 PM

Please join us for a special presentation “Coca-Cola Goes to War” by Ted Ryan, Director of Heritage Communications of the Coca-Cola Company.

A part of the George C. Marshall Legacy Series presented by the Carnegie Corporation of New York.

Thursday, September 15, 2016
5:30 PM with reception to follow

Pogue Auditorium
George C. Marshall Foundation
VMI Parade, Lexington, Virginia

The entry of the United States into World War II brought an order from Coca-Cola President Robert Woodruff in 1941 “to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company.”

This effort to supply the armed forces with Coke was being launched when an urgent cablegram arrived from Gen. Eisenhower’s Allied Headquarters in North Africa. Eisenhower requested shipment of materials and equipment for 10 bottling plants. Army Chief of Staff General Marshall support Eisenhower’s request by sending the cable and in typical fashion operated behind the scenes to realize the request.

Reservations required by calling Leigh McFaddin at 540-463-7103, ext. 138 or by email to Members and students will be admitted free; non-members will pay $15 at the door.

You are invited to see the special exhibition, “What We’re Made Of,” that will be on display in the Lower Gallery through December.

About Ted Ryan

Ted Ryan, Director of Heritage Communications at Coca-Cola, has managed the historical collections of The Coca-Cola Company since June 1997. He oversees an extensive collection of physical and digital artifacts that showcase the rich history of The Coca-Cola Company. He serves as Project Manager for the program to restore, digitize, and catalog over 25,000 historical ads created by The Coca-Cola Company over the past 50 years for donation to the U.S. Library of Congress.